Research: Audience Profile

After collecting the quantitative and qualitative research, I created an audience profile. This outlines my target audiences interests, and gives me an idea about their lifestyles. This can be used as a reference. As you can see from it, my target audience use a lot of social media, such as Facebook and Twitter, therefore advertising on a free platform as such will be crucial. However, the target audience are still very sociable, as you can see from the alcohol and the party silhouette.