Research: Existing
Conventions: Logos and Film Titles Typography
Before we created the film’s logo, I wanted to research
titles of other successful horror films in order to find some inspiration. I
wanted my audience to be able to look at the title of the film, and with along
with viewing the colour scheme and the font, and automatically realise that
this film comes under the horror, or more specifically the slasher genre.
I found within my research that similar colour schemes were
used among the majority of films. Red black and white/grey are commonly seen
within horror film titles, usually a combination of two. These dark colours
represent the dark nature of the films, along with the red representing the
blood of the victims and the danger that they face within the narrative.
We particularly liked this font that you can see in the two
images above, used in A Nightmare On Elm Street and The Texas Chainsaw
Massacre. This font is iconic to the horror genre due to the fact that this
font is widely used on gravestones, which represent death. The use of the font
can also be seen as an intertextual reference. The font is also sharp and has a
cold nature about it, which represents the weapon used within our film. Lastly,
when creating our own logo, we added blood to add an extra slasher like feel to
the title.
One element we always wanted to include was an iconic symbol
that people would be iconic to our film. Horror films such as Scream have an
iconic symbol of the killer which people will automatically link to the film,
without seeing the films title. We were inspired by the Scream masks iconic
nature, and decided that the gas mask that our killer wears could be iconic to
our film. By doing this, we are creating a brand identity.
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